A process in which information is gathered and expressed in a summary form, for purposes such as statistical analysis is referred to as Data Aggregation, and those involved in the process may be known as Data Aggregators. In such processes the role of Web scrapping companies like ours is instrumental in terms of data extraction, verification and presentation.
For example a common aggregation purpose is to get more information about particular groups based on specific variables such as age, profession, or income, which can then be conveniently used for Web site personalization, to choose content and for advertising, which is likely to appeal to an individual belonging to one or more groups for which data has been collected. Another example could be of the Online analytic processing (OLAP), which is a simple type of data aggregation in which the marketer uses an online reporting mechanism to process the information.
Thus, data aggregation can be user-based like personal data aggregation services which assures to offer a single point for collection of personal information from other Web sites, also known as Screen Scraping, or business data aggregation, which refers to collection of market/industrial data to develop strategies etc… with the ultimate goal of establishing a strong foothold in the market, in today's era of industrial competitiveness.